.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech startups, the moment adapted to getting billions in financial backing every year, have increased virtually $360 million up until now this year, placing it on track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That downturn results from market saturation, heightened regulatory stress, and also economical uncertainties.ADWEEK spoke with 5 VCs who remain to invest in adtech business, despite these obstacles, concerning what they are actually searching for and what they prevent. Possibly unsurprisingly, these financiers are targeting possibilities in privacy-focused innovations and also industry-specific regions including connected TV.